Our lab is an
engine for new ideas

We are constantly generating groundbreaking new ideas, and we’ve mastered testing distribution, unit economics, and scalability.

We’re Living In An Era of Paid Distribution

We Do Great Work Connecting With
Our Customer

We have transitioned largely from an era where products can grow virally, to an era of “paid distribution” where new products must “pay the toll” that gatekeepers like Google, Facebook, and Apple require to get in front of customers.

In this ecosystem, well-architected sales forces and customer acquisition machines are the difference between good ideas and a great business.

That’s where we come in.

The New Alturas Advantage

We’ve invested heavily in developing proprietary technologies, platforms, and playbooks to rapidly validate ideas as early as possible — ideally, before writing a single line of copy. Our lab focuses on testing distribution, unit economics, and scalability, as early as possible.

This enables us to minimize waste and quickly kill flawed business ideas that otherwise might have consumed millions of dollars and years of the lives of our talented team members. It also means accelerated scaling since distribution playbooks built for one company can be applied to another.

The value for our partners

For insurance partners who partner and invest in us, we lower the risk per dollar invested in our companies. Rather than wasting thousands of dollars on vanity learnings in “innovation workshops” our proprietary process enables our partners to unearth real investable strategic opportunities in a given market.